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Thought-Provoking Questions for Medical Practice Marketing in Disturbing...
Gandolf's Marketing Magic There’s another timely and thought-provoking post by Stewart over at his blog, Gandolf’s Marketing Magic, titled The First Step To Dealing With Our “New Normal” Is Acceptance....
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Success Story: Orthopedic Center of Illinois’ Unified Marketing Message
Generally, we’re a bit modest about the work we do as a healthcare advertising agency, but once in a while we like to tell a good success story. And this tale is worth retelling for several reasons....
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Consumer Intelligence: Hard Questions for Concierge Practice Marketing
A recent article in the Wall Street Journal (WSJ) put forward the challenge questions for consumers, “Is Paying for ‘Concierge’ Health Care Worth It? What to Ask Before Signing Up for a High-End Plan.”...
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Priority Planning: The Nuts and Bolts of Engaging with Healthcare Consumers
The digital and technological tools of healthcare marketing are increasing in importance and opportunity. And, if you haven’t done so lately, right now is probably a good time to weigh your...
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Lewis Carroll, Yogi Berra and the “Any Road” Healthcare Marketing Fantasy
In our marketing consultations with doctors and hospitals throughout the nation, there’s usually a moment when we talk about the need to work from a marketing plan. While this seems like a fundamental...
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[Featured] Patient Experience: The Forgotten “P” in Your Medical Marketing Plan
Healthcare marketing is having a milestone moment. Because the nation’s healthcare delivery system has experienced sweeping changes in the past few years, the textbook list of medical marketing...
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Healthcare Marketing Mistake #12: Using the Wrong Advertising Channels
[Another in our series.] More than at any time in our history, healthcare marketing and advertising planners have a ton of media choices available. There’s the familiar “tradition” media basket that...
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Unforgiving Healthcare Trends That Can Blow Your Marketing Plan Off Course
Each year about this time, many healthcare providers are thinking about their marketing plan. Only a few pages remain on the calendar, and some planners are close to the finish line, while others...
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Are You Kidding Department: Can’t Do Marketing Until the Website is Done?
Instead of pulling out our hair, we thought it would be more productive and helpful to write about the important lesson in leadership and healthcare marketing hidden in our recent flash of frustration....
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Rethinking Healthcare Marketing: What Would You Do If You Could Not Fail?
[The second of two articles. Our previous post identified The 4 Biggest Reasons to Rethink Everything About Healthcare Marketing.] “What would you attempt to do if you knew you could not fail?” In...
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